Monday, April 6, 2015
Product Placement in It's Always Sunny in Philadelphia
Throughout the seasons of It's Always Sunny in Philadelphia they use a lot of product placement. On season five episode three "The Great Recession" there are many different times where this is product placement. To me this episode had the most product placement throughout the season. There were also many times throughout the episode where products were shown but I don't believe it was for product placement. During this episode they are in Dave and Busters a couple of times. In the very beginning Mac, Charlie and Frank are at Dave and Busters eating dinner. I believe this is product placement because Frank says how the steak isn't that good and Charlie says back "If you're looking for a better steak in an arcade setting, you are shit out of luck" to me they are saying that Dave and Busters has tasty food and people should go try it. Also during most of this episode Mac is wearing a shirt that has a gT logo on it and under it says Japanese Automotive. I wasn't really sure if this was product placement or not it could be because he has it on for more than half of the episode but since its a show based in Philadelphia you would think they would be advertising American made cars. Another very obvious product placement is with coors light. At the bar they have little logos with coors light on it, then mac and Charlie ask for a drink at the bar and she pulls out a Coors Light bottle. They say no they want a mixed drink and Deandra says "but this bottle is cold activated look at it doesn't it look delicious, but the mountains they turn blue". Also Mac says "first thing in the morning I turn on the coors sign to let people know we have nice delicious coors". This is definitely product placement because they keep saying how amazing the beer coors light is so that the audience will want to go out and buy it. Also during the episode Charlie is wearing a Magna shirt which is an old cigarette company, after him wearing the shirt it became really popular and was for sale for a little while. It is no longer on sale but another company made a shirt that is just like it. Product placement is a great way to get your product out there, especially on popular tv shows. If you have an audience that really loves the characters on the show they are going to want to do whatever the characters are doing. Especially if it is a younger audience they are going to want to be like their favorite character so they will do anything and go buy the product they are advertising.
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